The already existing (since June 2014) behance.net-profile of Ubisoft Associate Creative Director Brian Tippie grants some undiscovered insights into the creation of the final Key-Art for Tom Clancy’s The Division.
In the foreground are the agents of the SHD, accompanied by the skyline of the pandemic infested city New York City. The Key-Art will be able to admire on the official packshots (Xbox One, PS4 and PC) in the future.
We explored multiple directions that best communicated the core promise of the game for the primary and secondary target market. These directions are supported by the city of New York and the pandemic responsible for there existence.behance.net Profil
More images and infos on the team can be found on the aformentioned behance.net-profile.