Jump to content
The Division Zone Forums
Sign in to follow this  

[Not official] Survey on The Division 2's online reviews and their effects

Recommended Posts


I'm a master student from University of Sheffield currently studying the effects of online reviews on brand equity and intentions, using "The Division 2" as the target. This research is a survey-based study about perceptions and satisfaction with gaming in young adult gamers, which will be trying to examine the effectiveness of the online reviews by other video game players (both positive and negative), on gamers perceived brand equity as well as the intentions to continue on purchasing or playing.

By participating in this test, you will be randomly given online reviews for the game “The Division 2” as well as the followed questionnaires via the Google Forms. You are required to answer the questionnaire after reading the reviews.

The participation of this test is completely voluntary and can be withdrawn or stopped any moment during the test. It is up to you to decide whether or not to take part. The data collected will be used to determine the effectiveness of the electric words of mouth, as well as the participants brand engagement level on brand equity and stickiness intentions.

Please click the link bellow to start the survey:


Thank you

Share this post

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Sign in to follow this  

  • Create New...